Monday 2 January 2012

toyification / find the me in media



toyification of everyday objects

We've invented the expression "toyification of everyday objects" to show the importance of a hands-on and hearts-in spirit, such as when making mudpies in our daily life, or more specifically, when we transform any object to become a toy.

Each family and school can bring the spirit of playful design into their home and classroom, inspiring a design generation who feel the essence of playful sensitivity so that they may also feel comfortable in playful improvisations of their daily learning and living lifestyles. For example this book can become a constructive toy, or English itself can become a toyful object.

Everyday objects also embody evocative and provocative thoughts. The important component here is that the objects can evoke various memories or provoke various emotions or reactions for us. For us, toyification of everyday objects means that toys do not necessarily have to be a specific shape, form or style but that they can be simple and natural things that we give special meaning to.

find the me in media

What is "media"? Often, the terminology used today, refers to media as having something to do with high technology, machines and electronics. However, media can be any toy or tool that helps us understand our self and the world, in addition to helping us to express and reflect our feelings. It can be mass or personal, and can help us to be expressive and communicative, be creative, find provocative and evocative elements in the world around us, transform our self or the situation, and help us in being reflective about our actions and behaviors. Media enables us to see the people and objects around us in relation to each other. It's wearable, tradable, expandable, tangible, playable, edible, throwable and dancable.

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